If you’ve never started a video for your business the ideas below could help you think of what could be achieved.
1. Time-lapse of a project – new smartphones are capable of capturing time lapses that can be instantly uploaded to social media. Film something that will change over time e.g a house build, decorating a room, a painting etc.
2. Unboxing – film you unboxing a new product that will excite your audience. People love the reaction to a new product and these types of videos can draw a large audience.
3. Quick tips – keep it short maybe a minute and keep specific. E.g you could be a stylist who gives your customers ideas for summer trends etc.
4. Fun Facts – Did you know video, surprise your viewers! Keep them intrigued and the conversation flowing.
5. Slow motion – most phones have a slow mo effect and upload straight to social media. You may sell a product that benefits from showing it in slow motion.
6. Seasonal – Record some tips that are in trend with the season and use seasonal changes as your topic of conversation.
7. How to videos – Specific to your industry and kept short these videos are aimed at being helpful hints and tips. Show yourself as the expert within your field.
8. Testimonial – Ask your customers to record a short testimonial about what they have got from working with you / having your product in their lives. People listen to others and a video testimonial can be a great marketing tool.
9. Before and After – Show a comparison of something over time and what can be achieved. E.g you could be a kitchen installer and show before and after video.
10. Go live – if you’re feeling brave this could be an option and can be a big draw for people on social media.